Marketing - Magento Marketing Tools¶
This area of the Handbook describes how to make use of Magento's marketing and marketing automation capabilities. You'll discover how to customize the built-in functionality and which third-party extensions may significantly assist you in expanding the built-in restrictions. We'll concentrate on the methods for maximizing the effectiveness of the marketing mix, i.e., on the four Ps:
- Price
- Product
- Promotion
- Place
Let's take a closer look at the marketing tools included with Magento 2.
This area focuses only on Open-source Edition features. As a result, neither Magento affiliate marketing nor sophisticated email marketing capability for Magento 2 will be discussed here. We will, however, make every effort to cover such elements in subsequent entries in this marketing area.
Before you start, access your admin panel by logging in and open the Magento 2 Marketing tab in the left pane.
Please keep in mind that Magento 2 Community (Open Source), as well as Magento Commerce Editions (Currently, Adobe Commerce), provide distinct features. The Commerce Edition, of course, has more sophisticated capabilities. To examine, compare the photographs below.
