Internal and Cross-Linking Architecture¶

One of the most important aspects of establishing an efficient navigational structure is the inclusion of links in your site's primary navigation menu. It's also important to include links in your website footer and in your content to improve your website's navigation.

It's common for footer links to lead customers to important store pages without disrupting their shopping experience.

Crosslinks, or connections included within the body of a website's content, may direct visitors to different parts of the site, extending their stay on the site.